What does happiness smell like? Surely, there are a million individual answers, and yet White, the result of Puredistance and Antoine Lie’s quest to create a fragrance that would instantly evoke intense joy, glows with an undeniable, universal radiance. Born from the uncompromising quality of vision and material that Puredistance has become renowned for, White is much more than an ordinary bright, lush floral: it’s a genuine work of breathtaking, yet nuanced, beauty that’s impossible to dislike.
The true, joyous beauty of White lies in its structure, which neither conforms to the traditional top-heart-base note configuration, nor is it what we normally consider linear. Instead, White is a giddily rotating ensemble of gorgeously lush Rose de Mai, immaculate sandalwood, lightly potent vetyver, orris butter and patchouli, and exquisitely deep tonka bean. One sniff may distinctly carry orris’ powdery violet-like essence, another, luscious full-bodied rose, the next, rich, vanillic tonka. It’s the type of elegant sophistication we’ve grown to expect from Puredistance, a compliment that makes White no less amazing. If Puredistance’s goal was to create a scent it would be impossible not to smile around, then we’re happy to say they’ve succeeded with flying colors.