What happened was that Sarah McCartney spent a week in the Hoxton Hotel courtyard in spring 2013, making The Gin Garden scent with gin botanicals and a lovely smooth base for them to blend with.
A couple of people, including the visiting Tatler journalist, fell in love with the base. The name came from one of the comments about it– so Sarah thought perhaps it would be a good idea to bottle it the way it is. So she did.
The idea was to make a gentle unassuming blend of background scents that wouldn’t try to steal the limelight from the more individual gin botanicals. There is a dash of bergamot – a nice quiet citrus – and a soft hint of creamy vanilla. Then there’s some velvety smooth woods and (non animal) musk and ambergris floating around. When one of their guests described it as “The Sexiest Scent On The Planet. Ever. IMHO, ” they knew it had to be shared with the world. That’s it really. And it’s quite lovely, to say the least.